creative Archives - Page 9 of 10 Absolute Studios

Graphic Designer – Organized Chaos

by Mark Huesman: Creative Director | May 26, 2010 | Graphics, Popular Posts, Tutorials & How-To

I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly...

The Forecast for Brainstorms is Partly Cloudy

by MacDalton Berns | Apr 13, 2010 | Placement, Strategy

Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and...

Congratulations, It’s A Baby Trade Name

by MacDalton Berns | Apr 6, 2010 | Strategy

As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting...

Crayola Not Just A Box of Colors

by Mark Huesman: Creative Director | Mar 16, 2010 | Graphics, Web

In the design world, either print or Web, one of the main mistakes made by designers is the incorrect usage of colors. Bad color schemes can make your marketing materials and Web site look unfriendly and amateurish. This article will identify common mistakes with...

Is Your Creative Missing The Mark?

by Luke Petterson : Interactive Director | Nov 18, 2009 | Strategy

Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example: A university whose primary customer is someone looking to advance his/her education beyond the...