Mind Your Brand Manners

Do your company a courtesy: First, gather up the letterhead, envelopes, proposal sheets, pocket folders and business cards that you use for your daily business. Second, go take photos of your interior and exterior signage and print them out. Next, take screenshots of...

Jamz & Jams

It’s probably the hottest topic at work, aside from politics. It’s time to discuss music in the workplace. Can you listen to it at work? To music, that is, not politics. Maybe music is forbidden due to safety at your construction site, or maybe you were told you could...

The Curiosity of Billboard Advertising

While driving, have you ever noticed a catchy slogan, popular musician’s face, or even a tasty burger tempting you from a distance? Billboards have been around for years, and most recently we are seeing digital billboards take a front seat to the older format of...

5ives: Merch Madness & The Theory of Logonomics

Much like Brian Meckler’s article, “Bottom Line Branding,” I have often wondered, “What truly motivates people to buy or not to buy wearable merchandise with a logo?” I have even discussed the topic with random strangers as my own survey of sorts. So this time I...