Design for Success

by | Sep 15, 2010 | Graphics

Working with a designer isn’t as hard as you might think. Really. I’ve been in the design game for a while now and have learned a few things about what makes a successful project. To me, the best way to make the process painless is through collaboration...

Get Ready for Winter Marketing in July

by | Jul 15, 2010 | Strategy

With the exception of these few weeks of sun, North Dakota weather sucks.  The last thing anyone in Fargo-Moorhead wants to think about is winter and the ominous gray that looms over everything from October through April. From a marketing standpoint, you absolutely...

Marketing Plans Provide Poise and Prevent Panic

by | Jul 15, 2010 | Strategy

You’ve set your business to open in 90 days.  Your building looks great.  Your employees are eager. Your product is solid. You know the niche is there. You are poised to pounce. It’s time to spend that grand opening budget you set aside. You call your...

5ives: A Music Marketing Mindset for Your Business

by | Jun 23, 2010 | Strategy

Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience. Tangent: If you don’t believe there is a symbiotic relationship...