Absolute Counters Candy Company

by | Dec 17, 2010 | Fun & Inspiration

So here’s the deal. By now many are aware of a story that happened in Fargo, ND this week.  The Just Born candy company, the one that makes Mike and Ike and Hot Tamales, said if the company met its sales goals in 2010 it would have its annual convention in...

Media Buyers Should Be Watchdogs Too

by | Dec 7, 2010 | Strategy

Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact....

5ives: Media Metrics to Know

by | Dec 1, 2010 | Placement, Popular Posts, Strategy

Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples....

10 Excuses for Not Getting Testimonials

by | Nov 3, 2010 | Strategy

It’s time to help others help you help you. It’s time to get your brand evangelists to tes-ti-fy! It’s time to bring testimonials to the forefront of your marketing objectives and let your good work be shared by those who appreciate your efforts....