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The 5ives: Project Triage – Dealing with Web Crises

by Absolute | Mar 19, 2015 | Uncategorized, Web

Earlier this month, Absolute Marketing Group’s web programmer, Becky Resler, had the opportunity to attend the Midwest PHP Conference in Minneapolis. The annual conference, started in 2012, draws web and coding gurus from around the globe. For two days, presenters...

Absolute Marketing Group Hires Lindsey Mancini and Garrett Foltz as Marketing Assistants

by Absolute | Mar 11, 2015 | News, Uncategorized

Absolute Marketing Group has selected Lindsey Mancini and Garrett Foltz to join the team and take on the duties of marketing assistant. Both Mancini and Foltz have bachelor’s degrees from Minnesota State University Moorhead, with Mancini majoring in film studies with...

The 5ives: Why the Content-First Approach is Taking Over

by Absolute | Feb 26, 2015 | Services, Strategy, Uncategorized

As a consumer, would you say that most of the ads you are exposed to from day-to-day interrupt you, annoy you or are irrelevant to you? If your answer is yes, you’re not alone. A poll from marketingcharts.com reveals that 58 percent of American consumers are annoyed...

Strategy: Content Planning Tweak Makes Room for Innovation

by MacDalton Berns | Feb 20, 2015 | Services, Strategy, Uncategorized

I’ve been noticing a “Content-First” trend with our 2015 campaigns. In its simplest form, here’s the traditional disciplined approach to marketing campaign planning: Step #1:  Research Your Audience Step #2:  Pick Your Channels to Reach That Audience, Allocate...
The 5ives: Power of Infographic Videos in Sales and Marketing

The 5ives: Power of Infographic Videos in Sales and Marketing

by Absolute | Jan 28, 2015 | Services, Uncategorized, Video

They say a picture is worth a thousand words. Well, what happens when you take that picture and add animations, video, voice-overs and any other interactive piece of info you can think of? Now you’ve got a marketing tool that can accomplish just about...

The 5ives: Navigating the Choices in Traditional and New Media

by Anthony Chaput : Content Strategist | Dec 23, 2014 | Placement, Services, Uncategorized

Today we have so many choices when it comes to media placement. As one of Absolute’s Marketing Advisors, I work with our clients to develop strategies that will help them reach their objectives, and typically these strategies include how we’ll approach media...
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