by Absolute | Feb 15, 2010 | Strategy
Your brand’s value is directly related to your balance sheet – that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable?...
by MacDalton Berns | Feb 9, 2010 | Popular Posts, Strategy
Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it’s time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball...
by Absolute | Dec 3, 2009 | Strategy, Web
Ever felt the urge to group your Twitter followers into a handy-list? Well, now you can. Here’s a quick guide to get you started with Twitter’s list application. In the corner of the right sidebar a new section has been created. Click “create new...
by Luke Petterson : Interactive Director | Nov 30, 2009 | Strategy, Web
When developing and maintaining a web site, you need to keep your main goals in the forefront. Make sure that most of the time you spend working on your site is in support of the general goals that you want your web site to accomplish. With that said, here’s...
by Absolute | Nov 25, 2009 | Strategy, Web
There are less than 30 days left in the Holiday Shopping season before Christmas – Are you ready? Or are you joining the millions of people staying in this weekend for the busiest online shopping days of the year? Whether you’re staying at home to shop...
by Luke Petterson : Interactive Director | Nov 18, 2009 | Strategy
Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example: A university whose primary customer is someone looking to advance his/her education beyond the...
