by Luke Petterson : Interactive Director | Nov 30, 2009 | Strategy, Web
When developing and maintaining a web site, you need to keep your main goals in the forefront. Make sure that most of the time you spend working on your site is in support of the general goals that you want your web site to accomplish. With that said, here’s...
by Absolute | Nov 25, 2009 | Strategy, Web
There are less than 30 days left in the Holiday Shopping season before Christmas – Are you ready? Or are you joining the millions of people staying in this weekend for the busiest online shopping days of the year? Whether you’re staying at home to shop...
by Luke Petterson : Interactive Director | Nov 18, 2009 | Strategy
Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example: A university whose primary customer is someone looking to advance his/her education beyond the...
by Luke Petterson : Interactive Director | Nov 16, 2009 | Strategy, Web
Well, Absolute isn’t calling your BS, but we found an article by somebody else who is… The basic premise here is this: “What are your excuses for not doing email marketing?” Common reasons to slack when it comes to email marketing: You...
by Absolute | Oct 26, 2009 | Strategy, Web
In Parts one and two of this series, I addressed some important questions about creating or updating your online marketing efforts. The last question you should ask yourself before implementing a new or improved feature of your online marketing or website strategy is...
by Luke Petterson : Interactive Director | Oct 22, 2009 | Strategy
We recently ran across an article about taking a more advanced approach to social media. These ideas go beyond the basics of social media, and there’s some good ideas in there. The major points are this: Use multimedia when possible – videos and photos can...
