by Mark Huesman: Creative Director | Mar 9, 2010 | Strategy
Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This...
by MacDalton Berns | Mar 2, 2010 | Strategy
I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I...
by MacDalton Berns | Feb 23, 2010 | Strategy, Web
At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device. Gone are the days of...
by Luke Petterson : Interactive Director | Feb 17, 2010 | Strategy, Web
At Absolute Marketing Group we design, develop and maintain lots of different types of web sites. Most of the sites that we are involved with are small & medium business web sites. There are many different things to take into consideration when building a web site...
by Mark Huesman: Creative Director | Feb 16, 2010 | Graphics, Strategy
The most overlooked weapon in your marketing arsenal may be your business card. If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you...
by Mark Huesman: Creative Director | Feb 16, 2010 | Graphics, Strategy
I’m kinda old fashioned when it comes to the question to whether to have a logo or no logo for your company. My answer…yes, get one, but don’t rush into the process and of course, have it professionally designed. The do-it-yourselfer logo, will...
