Writing Archives - Page 9 of 11 Absolute Studios

5ives: Ways To Get An All Natural Testimonial

by System Admin | Nov 11, 2010 | Strategy, Writing

I’m not granola. I like vinyl and processed cheese. But I do have a strong appreciation for some things natural – especially dialogue. When it comes to testimonials or sound bites on the news, nothing speaks to me more as a consumer than naturally...

Quantum Leap: Business to Business Copywriting

by System Admin | Sep 15, 2010 | Writing

Writing copy for business-to-business communications is like living an episode of Quantum Leap. You wake up in the body of a salesman working in an industry you don’t really know and have to complete certain objectives before you get to go home. It’s...

Intervention: Copywriting in Texting and Social Media

by System Admin | Aug 17, 2010 | Strategy, Writing

Enough y’all. I can no longer idly stand by while my fellow Millenials bastardize our language in social media and in text communications. I’m a writer, which means I probably love wordplay as much as anything else. But don’t let my yearning for...

5ives: Home Away From Homepages

by System Admin | Aug 17, 2010 | Strategy, Web, Writing

If you are reading this blog on our website, there’s a very good chance you entered our website from a channel other than typing in our homepage URL. We post our blogs on our social media, tag our posts for Search Engine Optimization and send blog articles out...

Marketing Saga of Lady Gaga

by MacDalton Berns | Jun 23, 2010 | Strategy, Writing

I was intrigued to read that 24-year-old Lady Gaga ranked number one in the “Most Creative People in Business” article in the June 2010 issue of Fast Company Magazine. Could Stefani Germanotta (aka Lady Gaga) have really expected this amount of fame...

5ives: Jason’s Top Advertising of 2009

by System Admin | Jan 25, 2010 | Fun & Inspiration, Writing

Last week was ADDY week at Absolute, a time when we lay out all of our best creative work to submit into the local American Advertising Federation competition. After being elbows deep in print, broadcast and digital media, I had the opportunity to reflect on what I...