Selling with Story

by | Oct 12, 2011 | Strategy, Writing

Last week I was driving my gray Mazda Tribute down the road, doing what I love to do, drinking coffee and looking at billboards. Some may call it distracted driving, I call it marketing research. Over the past trips through town and on the interstate, I have noticed...

5ives: Truths About Absolute’s Creative Process

by | Sep 30, 2011 | Writing

Each creative person is different. For instance, you might see a designer with a button-up shirt and khakis working away on a crisp, white Mac. Or, you might see someone and go, “Is that a hobo? Nope. He’s wearing great shoes, must be an artist.” Put...

Advertising Writing Word Spotlight: Good is Average

by | Sep 16, 2011 | Writing

When it comes to using the word “good” in copywriting, I immediately think of the size options for soft drinks at fast food joints. I might be under 30, but I still remember a time when there was a small, medium and large size. Now, there’s no such...

A Quest to Spare the Word Epic

by | Jul 18, 2011 | Writing

I made a mistake last week. I erroneously eavesdropped on a teenage conversation. Not only did I suddenly feel far older than I actually am, but I felt inclined to lay the linguistic smack down on these pimple people. Slang exists in every generation. Phrases such as...