Writing Archives - Page 8 of 11 Absolute Studios

Billboard Copy: A Brand’s Seven-Word Salute

by System Admin | May 12, 2011 | Uncategorized, Writing

Some writers dream of penning scripts for Super Bowl ads. Some writers still salivate for a hearty sales brochure. Not me. Give me a 48′ x 14′ vinyl canvas, an audience traveling at 70 mph and you’ll have yourself one giddy wordsmith. No other...

TV’s Evolution is No Cause for Concern

by System Admin | May 12, 2011 | Video, Writing

Nowadays, the question isn’t so much, “what’s on TV?” rather, the question is “what type of TV are you watching?” In the last 50 years, television has gone from a three-station, living room campfire to a portable, consumer-driven...

5ives: Tips to Dodge DVR and Advertise on TV in Small Markets

by System Admin | May 11, 2011 | Strategy, Video, Writing

It’s no secret that the television media is changing. Sites like Hulu and the widespread use of DVR have made it more challenging for advertisers to penetrate the viewing audience. National advertisers have the resources to be a little more covert with product...

B to B Messaging for a Public Audience. Tell Me What You Do.

by System Admin | Feb 14, 2011 | Strategy, Writing

From time to time, I run a trivia night at a local pub. It’s great because you have all these people with a wide range of careers, skills and education all vying to be the best at general, random knowledge. Since then, I’ve had the chance to meet and...

Google Index of Twitter Feeds a Nuisance

by System Admin | Jan 14, 2011 | Web, Writing

This blog is totally off the dome, and while I’m afraid to say it, may not be the most factual. That said, I’m still not going to research all the information. “And why, Jason, won’t you research information for your blog?” I’ll...

Internet Archives, a Time Capsule with Teeth.

by System Admin | Nov 11, 2010 | Web, Writing

No advice this month folks, just thoughts and opinions. I just looked back at a blog I wrote a few months ago. It was about the advertising industry and how we need to give ourselves a reality check laced with humility. I never published it. It wasn’t that the...