Method Acting, “As If” Marketing

by | Nov 3, 2008 | Strategy

Sorry Hollywood, I know you’ve had a rough year with the loss of Heath Ledger, Isaac Hayes, Bernie Mac and most recently, Paul Newman. But seriously, let’s end method acting. Bite the bullet and quit. I apologize to any readers who enjoy literary...

5ives: A Name History

by | Nov 3, 2008 | Placement, Strategy

Now that you have some background on how to name a business and have shared your own personal story, check out the history of some of the most famous brand names. Google Google was originally called “BackRub” by founders Larry Page and Sergey Brin because...

Zombies: Advertisers After An Apocalypse

by | Sep 30, 2008 | Strategy, Writing

Let’s assume for a minute, the worst is going to happen. Glacier melting leads to floods more epic than that Kevin Costner bomb, Waterworld. Aliens invade. Volcanos erupt, while the tectonic plates slam into each other like they were in a Nirvana mosh pit circa...

How to spot a hack

by | Sep 29, 2008 | Strategy, Web

Looking to contract a freelancer? Here’s a few things to keep in mind. 1. Cost. As a general rule, experience and quality cost more, but money shouldn’t be a measure of ability. For example, a lot of very talented and young freelancers charge pennies...

Do-It-Yourself SEO Basics

by | Aug 18, 2008 | Web

Here’s the scenario: you’ve just launched a new web site, now you need to get some visitors. There are many ways to drive traffic to your site, including but not limited to: Tell people you know to go there Put your web site address on all your marketing...