Marketing In A Recession

by | Feb 16, 2009 | Strategy

I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer. Whether the economy is up or down, you should set budgets with your...

5ives: Ways to Stretch Your Marketing Dollars

by | Feb 15, 2009 | Strategy

Buy in bulk. When it comes to purchasing media space and time, discounts are given if you promise to run on a set schedule or run a certain number of ads. These price reductions are given by radio and television stations a lot for the peace of mind of not having any...

Specialty Advertising is Not Marketing

by | Feb 15, 2009 | Strategy

I’ve decided to write this article in pen to prove a point. Currently, I’m writing with a BIC Bu2 Grip retractable ballpoint pen. It’s a simple, black pen. The experiment or goal is to see if I remember the name of this pen by the time I’m...

Marketing Majors: Break into the Industry

by | Feb 15, 2009 | Strategy

I realize it’s only February, but this is the time when a majority of college seniors start to feel the inevitable panic that comes with graduation and the need to find a paying gig. Maybe I’m still feeling the love from my Valentine’s Day hangover,...

5ives: Rhyme and Reason for Other Seasons

by | Dec 31, 2008 | Strategy

I loathe the unintelligence of “Twas the Night Before Christmas” parodies in Christmas advertising. It’s as if poetry can only be used during one holiday for one event. I say we embrace the ebb and flow of poetic verse. Here’s what I mean. #1...