IE6, PNGs and Forms – Oh My!

A recent example of a debugging episode with IE6 - We recently discovered that a form on a certain website had mysteriously stopped working in IE7 and Firefox (2 or 3, I don't know which version) on a PC. More specifically, something was preventing the user from...

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Congratulations, It’s A Baby Trade Name

As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting...

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Method Acting, “As If” Marketing

Sorry Hollywood, I know you've had a rough year with the loss of Heath Ledger, Isaac Hayes, Bernie Mac and most recently, Paul Newman. But seriously, let's end method acting. Bite the bullet and quit. I apologize to any readers who enjoy literary techniques as I have...

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5ives: A Name History

Now that you have some background on how to name a business and have shared your own personal story, check out the history of some of the most famous brand names. Google Google was originally called "BackRub" by founders Larry Page and Sergey Brin because of how the...

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Zombies: Advertisers After An Apocalypse

Let's assume for a minute, the worst is going to happen. Glacier melting leads to floods more epic than that Kevin Costner bomb, Waterworld. Aliens invade. Volcanos erupt, while the tectonic plates slam into each other like they were in a Nirvana mosh pit circa 1993....

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How to spot a hack

Looking to contract a freelancer? Here's a few things to keep in mind. 1. Cost. As a general rule, experience and quality cost more, but money shouldn't be a measure of ability. For example, a lot of very talented and young freelancers charge pennies simply because...

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Do-It-Yourself SEO Basics

Here's the scenario: you've just launched a new web site, now you need to get some visitors. There are many ways to drive traffic to your site, including but not limited to: Tell people you know to go there Put your web site address on all your marketing materials...

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