Marketing Majors: Break into the Industry
I realize it's only February, but this is the time when a majority of college seniors start to feel the inevitable panic that comes with graduation and the need to find a paying gig. Maybe I'm still feeling the love from my Valentine's Day hangover, but since my story...
Your Web Site: The Importance of Content Before Design
You've decided to have your web site professionally designed and developed. Good decision! Now what? You might already be thinking about the look of your web site or thinking about some cool bells-and-whistles that would be fun to have on your web site. Stop now....
Merry Marketing Blunders
It's been a week. I can finally start the healing process after two months of Christmas advertising creative cop-outs. I like Christmas, so don't get ahead of yourself thinking this is some rant by a bitter 20-something because he didn't get what he wanted. It's quite...
5ives: Rhyme and Reason for Other Seasons
I loathe the unintelligence of "Twas the Night Before Christmas" parodies in Christmas advertising. It's as if poetry can only be used during one holiday for one event. I say we embrace the ebb and flow of poetic verse. Here's what I mean. #1 - A Haiku for New Year's....
Creating A Slogan
A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers. Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans....
5ives: Spanish Slogan Screw-Up
Language faux pax happens billions of times a day. A word here gets lost in translation and is seen as something a little off color to the culture. It gets pretty embarrassing when it happens to an agency. With Fargo, North Dakota and Moorhead, Minnesota being sister...
Fresh Gourmet Marketing (and other drivel) from Your Local, Quality Agency.
And there you have about 90% of an average agency's day. Frankly, I'm glad most agencies use such bland, empty words. They call it marketing. I call it job security. People scoff at puns and shun cliches, but I don't think most businesses realize that using listless...
Dear Cell Phone Companies – here’s a free idea
You know those wallet cards you get with your cell phone service that's a handy reminder of some of the functions you can perform on your phone to do things like check your account balance, voicemail, etc.? In the future, I hope cell phone companies just incorporate...
The things you learn, and the things you remember
Wordpress is a beast that I love to hate to love. When it works, it works very well, which is 99% of the time. But when it doesn't, well, then I can usually plan on spending at least 4-6 hours researching why it's not, and then (most of the time) an hour or so fixing...