Bowling for Christmas
Pins fell. Snow didn't. Absolute threw a wrench in the traditional office party, treating all the employees to an evening on the lanes. Sure, there were laughs during the ridiculous and random white elephant gift exchange. And yes, there were some adult beverages...
5ives: Ways to Think About Trade Show Banners
Trade shows are beautiful madness. Amidst the chaos and struggle to stand out, you need signage. What should go on your signs? The flexibility offered by a trade show leaves the door wide open. To help, here are five ways to think about what a trade show banner or...
Trade Show Graphics: Know Your Role
Trade shows are a unique marketing animal. Trade shows are one of the few marketing options that will corral you next to your competitors for 12 hours, while an endless supply of potential customers come your way. Now isn't the time to hold punches. Be aggressive. In...
Direct Mail Marketing: What’s the Big Deal?
What comes to mind when you think of direct mail marketing? For most of us we see this as an advertising discipline in which marketing communications such as letters, pamphlets, brochures and post cards are sent straight to customers using the postal service. Though...
Take Advantage of Responsive Web Design
If you haven’t heard about responsive web design, it’s time to start paying attention. What is it? Responsive web design is a method of developing a website that allows the site to detect what type of browser the visitor is using or what size browser window the...
For Easier Copywriting, Think Law and Order
I've been spending my nights watching Law and Order from the beginning of the series (because I'm cool like that). Even with the antiquated wardrobes and technology, it's easy to see why this show has lasted for so long. The writing is simply phenomenal. As a viewer,...
5ives: Easy-to-Break Habits with Responsive Web Design
The Web continues to evolve with design in mind. (Hooray.) As designers, or simply web aficionados, we ought to support the advances by changing our thinking when it comes to web design. The prevalence of smartphone browsers and mobile websites spurred the development...
Absolute Gets Festive for Fraser
It's the time of year for good cheer and great causes. On November 9, Absolute spruced up a Christmas tree in celebration of Fraser, Ltd.'s Festival of Trees event. This event invites area businesses to decorate artificial trees, which will be delivered to families...
Copywriting and Reading Levels
I love language. Anyone who’s read my monthly article probably knows this. You also might know that I loathe clichés and empty words as much as I love puns. Recently, I began experimenting with wordplay of a different kind – using the reading level tool in Microsoft...