The Blog Life
Here you’ll find all things marketing. From current events and career opportunities at Absolute Studios to insightful topics, tips and tricks the marketing community are actively discussing.
What Is the Customer Journey and How Does Content Support Each Stage?
Here's a scenario that probably sounds familiar. Someone finds your website, pokes around for a few minutes, and leaves. A few weeks later they're back, reading a blog post. Then they download something. Then they disappear for a month. Then they book a call. Random...
Reels, TikToks, and Trends: What to Post When You Have No Idea What to Say
Short-form video is not going anywhere. Reels, TikToks, and YouTube Shorts are dominating...
How to Write a Podcast Script Like the Pros
Ever listen to a podcast and think, Wow, they make it sound so effortless? I could listen to them...
Why Your Agriculture Business Isn’t “Too Boring” for Social Media
Let's address the elephant in the room: agriculture isn't exactly known for its Instagram-worthy...
How to Market Mental Health Services Authentically
Marketing mental health services needs to be done thoughtfully. If it's not, it can come off as...
How to Use Heatmaps to Optimize Your Website Conversions
Your traffic looks solid, but conversions? Not so much. That beautifully designed homepage isn’t...
What Can I Do to Gain Business Momentum?
Marketing momentum can be as futile as chasing a moving target. One day, you’re riding high on a...
How to Know It’s Time for a Website Redesign
Your website is often the first impression potential customers or supporters have of your...
The Labubu: How a Monster Keychain Took Over the World
The $150,000 Question: What the Heck is a Labubu? You've probably been subjected to seeing this...
What Is Generative Engine Optimization (GEO)?
A New Approach to Search Visibility in the Age of AI Search is changing fast. If you’ve used...
What Is SEO? A Beginner’s Guide to Search Engine Optimization
No matter if you’re a nonprofit trying to reach donors or a small business wanting to boost brand...
We Posted the Job and No One Applied…Now What?
You have a position to fill. You craft the job description, list it on popular job boards, and...
5 AI Tools Every Marketer Should Be Using in 2025
In today's digital marketing world, deadlines come quicker than ever, and expectations grow higher...