The Blog Life
Here you’ll find all things marketing. From current events and career opportunities at Absolute Studios to insightful topics, tips and tricks the marketing community are actively discussing.
UX and UI Aren’t the Same Thing. Here’s What Sets Them Apart.
If you've ever sat in a meeting and heard someone toss out "UX" and "UI" like they're the same thing, you're not alone. They get lumped together constantly, and honestly, they do work together. But they're not the same, and understanding the difference can change how...
OpenAI Atlas: The New Web Crawler That’s Changing SEO Forever
OpenAI's Atlas is a web crawler that's redefining how content gets discovered online. Unlike...
Reels, TikToks, and Trends: What to Post When You Have No Idea What to Say
Short-form video is not going anywhere. Reels, TikToks, and YouTube Shorts are dominating...
How to Write a Podcast Script Like the Pros
Ever listen to a podcast and think, Wow, they make it sound so effortless? I could listen to them...
Why Your Agriculture Business Isn’t “Too Boring” for Social Media
Let's address the elephant in the room: agriculture isn't exactly known for its Instagram-worthy...
How to Market Mental Health Services Authentically
Marketing mental health services needs to be done thoughtfully. If it's not, it can come off as...
How to Use Heatmaps to Optimize Your Website Conversions
Your traffic looks solid, but conversions? Not so much. That beautifully designed homepage isn’t...
What Can I Do to Gain Business Momentum?
Marketing momentum can be as futile as chasing a moving target. One day, you’re riding high on a...
How to Know It’s Time for a Website Redesign
Your website is often the first impression potential customers or supporters have of your...
The Labubu: How a Monster Keychain Took Over the World
The $150,000 Question: What the Heck is a Labubu? You've probably been subjected to seeing this...
What Is Generative Engine Optimization (GEO)?
A New Approach to Search Visibility in the Age of AI Search is changing fast. If you’ve used...
What Is SEO? A Beginner’s Guide to Search Engine Optimization
No matter if you’re a nonprofit trying to reach donors or a small business wanting to boost brand...
We Posted the Job and No One Applied…Now What?
You have a position to fill. You craft the job description, list it on popular job boards, and...