For Easier Copywriting, Think Law and Order

I’ve been spending my nights watching Law and Order from the beginning of the series (because I’m cool like that). Even with the antiquated wardrobes and technology, it’s easy to see why this show has lasted for so long. The writing is simply...

5ives: Easy-to-Break Habits with Responsive Web Design

The Web continues to evolve with design in mind. (Hooray.) As designers, or simply web aficionados, we ought to support the advances by changing our thinking when it comes to web design. The prevalence of smartphone browsers and mobile websites spurred the development...

Absolute Gets Festive for Fraser

It’s the time of year for good cheer and great causes. On November 9, Absolute spruced up a Christmas tree in celebration of Fraser, Ltd.’s  Festival of Trees event.  This event invites area businesses to decorate artificial trees, which will be delivered...

Copywriting and Reading Levels

I love language. Anyone who’s read my monthly article probably knows this. You also might know that I loathe clichés and empty words as much as I love puns. Recently, I began experimenting with wordplay of a different kind – using the reading level tool in Microsoft...

5ives: QR Code Woes and 5 Easy Fixes

QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has generated...