What is a QR Code and Why Do You Need One?

In the past several months it seems to be that more and more customers are asking about QR codes or are interested in implementing them into their marketing. I thought it might be a good idea to cover the background of QR codes, some common applications and a few best...

5ives: Observations on Your Brain and Branding

In Mac’s article, “Selling with Story”, he points to scientific literature on why stories are an effective selling tool. Since we’re getting all academic up in here, I thought I’d take it a step further and see if I could drum up exactly...

Absolute Enlists Video Editor

Moorhead, MN – Absolute Marketing Group announces the hiring of Scott Tostenrud as Video Editor. Tostenrud’s responsibilities include: video editing, audio production, video capture and animation. Tostenrud’s talents are the latest addition to Absolute...

5ives: Truths About Absolute’s Creative Process

Each creative person is different. For instance, you might see a designer with a button-up shirt and khakis working away on a crisp, white Mac. Or, you might see someone and go, “Is that a hobo? Nope. He’s wearing great shoes, must be an artist.” Put...

Advertising Writing Word Spotlight: Good is Average

When it comes to using the word “good” in copywriting, I immediately think of the size options for soft drinks at fast food joints. I might be under 30, but I still remember a time when there was a small, medium and large size. Now, there’s no such...