by Absolute | Feb 21, 2012 | Strategy
Concordia College in Moorhead, MN is interested in helping businesses better use their Facebook pages. This survey asks participants how they feel about the Facebook page for retail giant Target. It is the second of two surveys currently in circulation. Through...
by Absolute | Feb 20, 2012 | Strategy
Radio is one of my top-three favorite media. (The others are billboards and guerrilla if you wanted to know.) Radio is the most rich and freeing media in the entire advertising landscape. It’s also the most abused. In this month’s installment of the 5ives,...
by Absolute | Jan 20, 2012 | Fun & Inspiration
Pins fell. Snow didn’t. Absolute threw a wrench in the traditional office party, treating all the employees to an evening on the lanes. Sure, there were laughs during the ridiculous and random white elephant gift exchange. And yes, there were some adult...
by Absolute | Jan 18, 2012 | Strategy, Writing
Trade shows are beautiful madness. Amidst the chaos and struggle to stand out, you need signage. What should go on your signs? The flexibility offered by a trade show leaves the door wide open. To help, here are five ways to think about what a trade show banner or...
by Absolute | Jan 18, 2012 | Strategy
What comes to mind when you think of direct mail marketing? For most of us we see this as an advertising discipline in which marketing communications such as letters, pamphlets, brochures and post cards are sent straight to customers using the postal service. Though...
