5ives: A Music Marketing Mindset for Your Business

by | Jun 23, 2010 | Strategy

Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience. Tangent: If you don’t believe there is a symbiotic relationship...

Marketing Saga of Lady Gaga

by | Jun 23, 2010 | Strategy, Writing

I was intrigued to read that 24-year-old Lady Gaga ranked number one in the “Most Creative People in Business” article in the June 2010 issue of Fast Company Magazine. Could Stefani Germanotta (aka Lady Gaga) have really expected this amount of fame...

Your Time is Money?

by | Apr 27, 2010 | Strategy

There is a shift from mass advertising strategies to finely targeted and interactive strategies, according to one of Wall Street’s most influential trackers of the media industry, Lauren Rich Fine, analyst for Merrill Lynch. Fine describes the current state of...

Twenty Years Later

by | Apr 20, 2010 | Strategy

The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns N’ Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in...