Tonight’s News Brought to You by:

by | Apr 20, 2010 | Strategy, Video

Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and...

5ives: .what? Domain Name Extensions

by | Apr 14, 2010 | Strategy, Web

Since Al Gore first invented the Internet, um, since the Internet’s infancy, the domain name extension .com has been the standard for nearly all websites. Because so many .com domain names have been purchased over the decade, many companies are switching to a...

Marketing to your Existing Customers

by | Apr 6, 2010 | Strategy

You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business....

Marketing in a Down Economy

by | Mar 30, 2010 | Strategy

I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer. Whether the economy is up or down, you should set budgets with your...

Attract Prospects to your Trade Show Display

by | Mar 23, 2010 | Strategy

Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your...