Old-School Hot-Iron Branding

by | Mar 2, 2010 | Strategy

I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I...

Text Marketing Connects with Convenience

by | Feb 23, 2010 | Strategy, Web

At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device. Gone are the days of...

Logo and Your Business

by | Feb 16, 2010 | Graphics, Strategy

I’m kinda old fashioned when it comes to the question to whether to have a logo or no logo for your company. My answer…yes, get one, but don’t rush into the process and of course, have it professionally designed. The do-it-yourselfer logo, will...

How to Build a Successful Brand

by | Feb 15, 2010 | Strategy

Your brand’s value is directly related to your balance sheet – that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable?...