by Absolute | Jul 18, 2011 | Writing
I made a mistake last week. I erroneously eavesdropped on a teenage conversation. Not only did I suddenly feel far older than I actually am, but I felt inclined to lay the linguistic smack down on these pimple people. Slang exists in every generation. Phrases such as...
by Absolute | May 12, 2011 | Uncategorized, Writing
Some writers dream of penning scripts for Super Bowl ads. Some writers still salivate for a hearty sales brochure. Not me. Give me a 48′ x 14′ vinyl canvas, an audience traveling at 70 mph and you’ll have yourself one giddy wordsmith. No other...
by Absolute | May 12, 2011 | Video, Writing
Nowadays, the question isn’t so much, “what’s on TV?” rather, the question is “what type of TV are you watching?” In the last 50 years, television has gone from a three-station, living room campfire to a portable, consumer-driven...
by Absolute | May 11, 2011 | Strategy, Video, Writing
It’s no secret that the television media is changing. Sites like Hulu and the widespread use of DVR have made it more challenging for advertisers to penetrate the viewing audience. National advertisers have the resources to be a little more covert with product...
by Absolute | Feb 14, 2011 | Strategy, Writing
From time to time, I run a trivia night at a local pub. It’s great because you have all these people with a wide range of careers, skills and education all vying to be the best at general, random knowledge. Since then, I’ve had the chance to meet and...
by Absolute | Jan 14, 2011 | Web, Writing
This blog is totally off the dome, and while I’m afraid to say it, may not be the most factual. That said, I’m still not going to research all the information. “And why, Jason, won’t you research information for your blog?” I’ll...
