by Absolute | Nov 11, 2010 | Web, Writing
No advice this month folks, just thoughts and opinions. I just looked back at a blog I wrote a few months ago. It was about the advertising industry and how we need to give ourselves a reality check laced with humility. I never published it. It wasn’t that the...
by Absolute | Nov 11, 2010 | Strategy, Writing
I’m not granola. I like vinyl and processed cheese. But I do have a strong appreciation for some things natural – especially dialogue. When it comes to testimonials or sound bites on the news, nothing speaks to me more as a consumer than naturally...
by Absolute | Sep 15, 2010 | Writing
Writing copy for business-to-business communications is like living an episode of Quantum Leap. You wake up in the body of a salesman working in an industry you don’t really know and have to complete certain objectives before you get to go home. It’s...
by Absolute | Aug 17, 2010 | Strategy, Writing
Enough y’all. I can no longer idly stand by while my fellow Millenials bastardize our language in social media and in text communications. I’m a writer, which means I probably love wordplay as much as anything else. But don’t let my yearning for...
by Absolute | Aug 17, 2010 | Strategy, Web, Writing
If you are reading this blog on our website, there’s a very good chance you entered our website from a channel other than typing in our homepage URL. We post our blogs on our social media, tag our posts for Search Engine Optimization and send blog articles out...
by MacDalton Berns | Jun 23, 2010 | Strategy, Writing
I was intrigued to read that 24-year-old Lady Gaga ranked number one in the “Most Creative People in Business” article in the June 2010 issue of Fast Company Magazine. Could Stefani Germanotta (aka Lady Gaga) have really expected this amount of fame...
