by Absolute | Nov 7, 2011 | Writing
I love language. Anyone who’s read my monthly article probably knows this. You also might know that I loathe clichés and empty words as much as I love puns. Recently, I began experimenting with wordplay of a different kind – using the reading level tool in Microsoft...
by Absolute | Oct 12, 2011 | Strategy, Writing
In Mac’s article, “Selling with Story”, he points to scientific literature on why stories are an effective selling tool. Since we’re getting all academic up in here, I thought I’d take it a step further and see if I could drum up exactly...
by MacDalton Berns | Oct 12, 2011 | Strategy, Writing
Last week I was driving my gray Mazda Tribute down the road, doing what I love to do, drinking coffee and looking at billboards. Some may call it distracted driving, I call it marketing research. Over the past trips through town and on the interstate, I have noticed...
by Absolute | Sep 30, 2011 | Writing
Each creative person is different. For instance, you might see a designer with a button-up shirt and khakis working away on a crisp, white Mac. Or, you might see someone and go, “Is that a hobo? Nope. He’s wearing great shoes, must be an artist.” Put...
by Absolute | Sep 16, 2011 | Writing
When it comes to using the word “good” in copywriting, I immediately think of the size options for soft drinks at fast food joints. I might be under 30, but I still remember a time when there was a small, medium and large size. Now, there’s no such...
by Absolute | Jul 21, 2011 | Web, Writing
I picked up an iPhone 4 a while back and boy oh boy is it neat. My introduction to the fourth screen has been incredible. I thought I was attached to my phone before, but now I carry this device like a Jedi packs his light-saber. Even though I’ve had Internet...
