by Absolute | Feb 15, 2009 | Strategy
I realize it’s only February, but this is the time when a majority of college seniors start to feel the inevitable panic that comes with graduation and the need to find a paying gig. Maybe I’m still feeling the love from my Valentine’s Day hangover,...
by Absolute | Dec 31, 2008 | Strategy
I loathe the unintelligence of “Twas the Night Before Christmas” parodies in Christmas advertising. It’s as if poetry can only be used during one holiday for one event. I say we embrace the ebb and flow of poetic verse. Here’s what I mean. #1...
by Absolute | Dec 2, 2008 | Placement, Strategy
A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers. Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans....
by Absolute | Dec 2, 2008 | Strategy
Language faux pax happens billions of times a day. A word here gets lost in translation and is seen as something a little off color to the culture. It gets pretty embarrassing when it happens to an agency. With Fargo, North Dakota and Moorhead, Minnesota being sister...
by Absolute | Dec 2, 2008 | Strategy
And there you have about 90% of an average agency’s day. Frankly, I’m glad most agencies use such bland, empty words. They call it marketing. I call it job security. People scoff at puns and shun cliches, but I don’t think most businesses realize...
by MacDalton Berns | Nov 3, 2008 | Strategy
As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting...
