by Absolute | Apr 30, 2009 | Strategy, Writing
As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me,...
by Absolute | Mar 27, 2009 | Strategy
I always used to think it was odd that one-man shows had directors, especially when the performers wrote the show themselves. Then one night during a stand-up routine, I bombed, bad. It was an audience mutiny. Luckily, I had a strong mentor at the show, and after...
by Luke Petterson : Interactive Director | Mar 16, 2009 | Strategy, Web
Why should you be using email marketing? Email marketing has the uncanny ability to captivate your consumer audience, that’s why! The proof is in the numbers, we’ll be taking a look at the numbers here. According to new research by Epsilon, people who...
by Absolute | Feb 16, 2009 | Strategy
I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer. Whether the economy is up or down, you should set budgets with your...
by Absolute | Feb 15, 2009 | Strategy
Buy in bulk. When it comes to purchasing media space and time, discounts are given if you promise to run on a set schedule or run a certain number of ads. These price reductions are given by radio and television stations a lot for the peace of mind of not having any...
by Absolute | Feb 15, 2009 | Strategy
I’ve decided to write this article in pen to prove a point. Currently, I’m writing with a BIC Bu2 Grip retractable ballpoint pen. It’s a simple, black pen. The experiment or goal is to see if I remember the name of this pen by the time I’m...
