by Absolute | Jul 15, 2010 | Strategy
Marketing plans work if and only if you stick to the plan. Weeks and months go into a plan to make sure the strategy makes sense, is financially feasible and can last for the entire year. Some items in your plan will work better than others, but everything in that...
by Absolute | Jul 15, 2010 | Strategy
You’ve set your business to open in 90 days. Your building looks great. Your employees are eager. Your product is solid. You know the niche is there. You are poised to pounce. It’s time to spend that grand opening budget you set aside. You call your...
by Absolute | Jun 23, 2010 | Strategy
Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience. Tangent: If you don’t believe there is a symbiotic relationship...
by MacDalton Berns | Jun 23, 2010 | Strategy, Writing
I was intrigued to read that 24-year-old Lady Gaga ranked number one in the “Most Creative People in Business” article in the June 2010 issue of Fast Company Magazine. Could Stefani Germanotta (aka Lady Gaga) have really expected this amount of fame...
by Absolute | Jun 1, 2010 | Strategy
Mark’s article, “Graphic Designer – Organized Chaos”, highlights the need for organization and structure from a design production standpoint. But what about the other end of the business? As the Project Manager and Writer here at Absolute, I...
by Absolute | Apr 27, 2010 | Strategy
There is a shift from mass advertising strategies to finely targeted and interactive strategies, according to one of Wall Street’s most influential trackers of the media industry, Lauren Rich Fine, analyst for Merrill Lynch. Fine describes the current state of...
