by Absolute | Apr 20, 2010 | Strategy, Video
Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and...
by Absolute | Apr 14, 2010 | Strategy, Web
Since Al Gore first invented the Internet, um, since the Internet’s infancy, the domain name extension .com has been the standard for nearly all websites. Because so many .com domain names have been purchased over the decade, many companies are switching to a...
by MacDalton Berns | Apr 13, 2010 | Placement, Strategy
Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and...
by Mark Huesman: Creative Director | Apr 13, 2010 | Strategy
At the end of the day, what matters in the advertising agency isn’t glamour versus grindstone; it’s the output–the ability to further the clients we serve. Large agencies have the flash; small agencies have the focus. Here are some quick insights to...
by Absolute | Apr 6, 2010 | Strategy
You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business....
by Absolute | Mar 30, 2010 | Strategy
I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer. Whether the economy is up or down, you should set budgets with your...
