by Absolute | Dec 7, 2010 | Strategy
Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact....
by Absolute | Dec 1, 2010 | Placement, Popular Posts, Strategy
Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples....
by Absolute | Nov 11, 2010 | Strategy, Writing
I’m not granola. I like vinyl and processed cheese. But I do have a strong appreciation for some things natural – especially dialogue. When it comes to testimonials or sound bites on the news, nothing speaks to me more as a consumer than naturally...
by MacDalton Berns | Nov 3, 2010 | Strategy
It’s time to help others help you help you. It’s time to get your brand evangelists to tes-ti-fy! It’s time to bring testimonials to the forefront of your marketing objectives and let your good work be shared by those who appreciate your efforts....
by Absolute | Oct 15, 2010 | Strategy, Web
Inbox bankruptcy refers to a recent phenomenon whereby people finally decide to purge all their unread email messages due to a feeling of being overwhelmed by how far behind they are in acting on these messages. This means eliminating any cause of clutter and stress....
by Absolute | Oct 15, 2010 | Strategy, Tutorials & How-To
I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In his speech, Mel (yeah, we’re on a first name basis now) talked about the importance of business models, making sure the idea of the business made sense and it...
