by Absolute | Apr 22, 2011 | Placement, Strategy
This month, we at Absolute Marketing Group celebrated our fifth year in business. It’s a major milestone for any small business because statistics show if a business can survive for five years, it is likely to survive another five. This installment of the 5ives...
by Absolute | Mar 15, 2011 | Strategy
The thought of an internship conjures up an unfortunate stereotype – long hours, little to no pay, menial work and a general disregard for the intern’s talents. Â But it’s important to note the image presented is, in fact, a stereotype. And like all...
by Mark Huesman: Creative Director | Feb 15, 2011 | Graphics, Strategy
OK, hot shot, you need 5,000 brochures in the next 7-10 business days for a trade show in Saskatoon. Your boss says it better be unique, jazzy and cheaper than last year’s. Your move. What are you going to do? The clock’s ticking. First of all, don’t...
by Absolute | Feb 14, 2011 | Strategy, Writing
From time to time, I run a trivia night at a local pub. It’s great because you have all these people with a wide range of careers, skills and education all vying to be the best at general, random knowledge. Since then, I’ve had the chance to meet and...
by Absolute | Jan 14, 2011 | Placement, Strategy, Web
You’d be hard pressed to find someone who didn’t believe in the value of a website and the importance of having an online presence. However, many of those same individuals still believe that once a website is live, that site will promote itself. With...
by Absolute | Dec 7, 2010 | Strategy
Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact....
