by Absolute | Jan 18, 2012 | Strategy, Writing
Trade shows are beautiful madness. Amidst the chaos and struggle to stand out, you need signage. What should go on your signs? The flexibility offered by a trade show leaves the door wide open. To help, here are five ways to think about what a trade show banner or...
by Mark Huesman: Creative Director | Jan 18, 2012 | Graphics, Strategy
Trade shows are a unique marketing animal. Trade shows are one of the few marketing options that will corral you next to your competitors for 12 hours, while an endless supply of potential customers come your way. Now isn’t the time to hold punches. Be...
by Absolute | Jan 18, 2012 | Strategy
What comes to mind when you think of direct mail marketing? For most of us we see this as an advertising discipline in which marketing communications such as letters, pamphlets, brochures and post cards are sent straight to customers using the postal service. Though...
by Absolute | Nov 7, 2011 | Placement, Strategy, Web
QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has generated...
by Absolute | Nov 7, 2011 | Strategy, Web
In the past several months it seems to be that more and more customers are asking about QR codes or are interested in implementing them into their marketing. I thought it might be a good idea to cover the background of QR codes, some common applications and a few best...
by Absolute | Oct 12, 2011 | Strategy, Writing
In Mac’s article, “Selling with Story”, he points to scientific literature on why stories are an effective selling tool. Since we’re getting all academic up in here, I thought I’d take it a step further and see if I could drum up exactly...
