5ives: Facebook Advertising. No Passing Fancy.

Every day after work – and sometimes on lunch – I surf. Eyes burning, thumbs throbbing, slowly I get sucked into the Facebook vortex. Addicting, that Facebook is. What could be more fun than tooling around, clicking on a long-lost friend’s photos, grabbing that...

The Secrets Behind Email Marketing

What is Email Marketing? Email Marketing is the means of communicating viable messages to an audience through the use of electronic mail (a.k.a. email). The purpose of this type of marketing is to enhance the relationship between the advertiser, and their current or...

The Essence Behind Radio Advertising

Welcome to the Basics Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background...