by Absolute | May 31, 2012 | Placement, Popular Posts, Strategy
What’s the Big Deal? Facebook Advertising has grown in popularity and created quite a stir when it was first introduced. However, since the dawn of targeting ads more specifically towards demographics (age, sex, education, etc.) and having tighter restrictions on ad...
by Absolute | Apr 30, 2012 | Placement, Strategy
What is Email Marketing? Email Marketing is the means of communicating viable messages to an audience through the use of electronic mail (a.k.a. email). The purpose of this type of marketing is to enhance the relationship between the advertiser, and their current or...
by Absolute | Apr 27, 2012 | Strategy
Each day I get a plea from the company, ShoeDazzle, to buy the hottest trends in fashionable footwear. This little buzz comes to my iPhone inbox – around lunch time – telling me I have a new email and a reminder to click and save. Now, I have some...
by Absolute | Feb 21, 2012 | Placement, Strategy
Welcome to the Basics Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background...
by Absolute | Feb 21, 2012 | Strategy
Concordia College in Moorhead, MN is interested in helping businesses better use their Facebook pages. This survey asks participants how they feel about the Facebook page for retail giant Target. It is the second of two surveys currently in circulation. Through...
by Absolute | Feb 20, 2012 | Strategy
Radio is one of my top-three favorite media. (The others are billboards and guerrilla if you wanted to know.) Radio is the most rich and freeing media in the entire advertising landscape. It’s also the most abused. In this month’s installment of the 5ives,...
