by Absolute | Oct 12, 2011 | Strategy, Writing
In Mac’s article, “Selling with Story”, he points to scientific literature on why stories are an effective selling tool. Since we’re getting all academic up in here, I thought I’d take it a step further and see if I could drum up exactly...
by MacDalton Berns | Oct 12, 2011 | Strategy, Writing
Last week I was driving my gray Mazda Tribute down the road, doing what I love to do, drinking coffee and looking at billboards. Some may call it distracted driving, I call it marketing research. Over the past trips through town and on the interstate, I have noticed...
by Mark Huesman: Creative Director | Sep 16, 2011 | Strategy
This article is more about your opinion than advice. There no are clear-cut answers to the questions or suggestions that I’m talking about here, so feel free to post a comment and tell me what you think. Advertising works in three parts: what’s said, how...
by Absolute | Aug 17, 2011 | Strategy
Guerrilla marketing is a sucker punch. Its unexpected impact leaves you breathless. The difference in this type of marketing, versus traditional marketing, is that there’s a payoff for the recipient. So maybe a better way to state it is that guerrilla marketing...
by Absolute | Aug 15, 2011 | Strategy
An Elucidation of Non-Traditional Advertising Non-traditional advertising encompasses anything that is not TV, radio, standard print or direct advertising. It is designed to cut through the clutter of traditional advertising and grab the attention of customers....
by Luke Petterson : Interactive Director | Jul 21, 2011 | Strategy, Web
As the move continues towards an Internet that is increasingly being accessed by mobile devices, businesses must be absolutely sure that they are prepared for the people that are trying to find them on the Web through a mobile device. What can a business do to be...
