5ives: Rhyme and Reason for Other Seasons

by | Dec 31, 2008 | Strategy

I loathe the unintelligence of “Twas the Night Before Christmas” parodies in Christmas advertising. It’s as if poetry can only be used during one holiday for one event. I say we embrace the ebb and flow of poetic verse. Here’s what I mean. #1...

Creating A Slogan

by | Dec 2, 2008 | Placement, Strategy

A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers. Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans....

5ives: Spanish Slogan Screw-Up

by | Dec 2, 2008 | Strategy

Language faux pax happens billions of times a day. A word here gets lost in translation and is seen as something a little off color to the culture. It gets pretty embarrassing when it happens to an agency. With Fargo, North Dakota and Moorhead, Minnesota being sister...

Congratulations, It’s A Baby Trade Name

by | Nov 3, 2008 | Strategy

As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting...

Method Acting, “As If” Marketing

by | Nov 3, 2008 | Strategy

Sorry Hollywood, I know you’ve had a rough year with the loss of Heath Ledger, Isaac Hayes, Bernie Mac and most recently, Paul Newman. But seriously, let’s end method acting. Bite the bullet and quit. I apologize to any readers who enjoy literary...