Strategy Archives - Page 19 of 27 Absolute Studios

5ives: Marketing Terms Removed from the Social Media Vocabulary

by System Admin | Mar 18, 2010 | Strategy

Brian’s blog comparing Traditional Media and Social Media got me thinking about how social media is shaping not only marketing, but our culture as a whole. Here are five words that social media is removing from the marketing vernacular. 1. Audience Social media...

Confidentiality is Essential to Marketing Success

by MacDalton Berns | Mar 9, 2010 | Strategy

Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of...

Corporate Identity Professional Presence Required

by Mark Huesman: Creative Director | Mar 9, 2010 | Strategy

Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This...

Old-School Hot-Iron Branding

by MacDalton Berns | Mar 2, 2010 | Strategy

I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I...

Text Marketing Connects with Convenience

by MacDalton Berns | Feb 23, 2010 | Strategy, Web

At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device. Gone are the days of...

Small Business Web Sites: The Goals & Basics

by Luke Petterson : Interactive Director | Feb 17, 2010 | Strategy, Web

At Absolute Marketing Group we design, develop and maintain lots of different types of web sites. Most of the sites that we are involved with are small & medium business web sites. There are many different things to take into consideration when building a web site...