Marketing to your Existing Customers

by | Apr 6, 2010 | Strategy

You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business....

Marketing in a Down Economy

by | Mar 30, 2010 | Strategy

I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer. Whether the economy is up or down, you should set budgets with your...

Why Blog?

by | Mar 30, 2010 | Strategy, Web

Need a low-cost Web presence? You might want to consider a blog. Blog. It’s an Internet buzzword/phenomenon. Google the word “blog” and you’ll get over two billion results returned. Everyone’s talking about them, and it seems...

Attract Prospects to your Trade Show Display

by | Mar 23, 2010 | Strategy

Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your...

How to Build a Successful Brand

by | Mar 23, 2010 | Strategy

Your brand’s value is directly related to your balance sheet that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable? Getting...

Social Media vs Traditional Media FAQs

by | Mar 18, 2010 | Popular Posts, Strategy, Web

At a recent presentation on the importance of social media, members of the audience asked some valuable questions regarding the balance between social media, like Facebook and Twitter, and traditional media, like television and print. I think it would be beneficial to...