Strategy Archives - Page 12 of 27 Absolute Studios

5ives: More Angling Analogies to Reel In Web Traffic

by System Admin | Jun 7, 2011 | Strategy, Web

Luke Petterson’s most recent article “Does Your Website Have Tentacles?” talks about how to make sure your website is capable of reaching out and bringing in visitors. For this installment of the 5ives, I’d like to keep with the aquatic theme...

Rise Above the Fallout After Being Bold Bombs

by System Admin | Jun 7, 2011 | Placement, Strategy

Here’s the scenario: You developed a gutsy advertising campaign. The highly conceptual creative execution stemmed from a sound, reasonable strategy. Everything looks slick, sophisticated, cool and trendy. The ads runs. The phone calls pour in. The campaign...

Does Your Web Site Have Tentacles?

by Luke Petterson : Interactive Director | May 31, 2011 | Strategy, Web

Think of your website as a creature in the ocean. Yeah, it’s a weird analogy, but let’s go with it. The ocean is the Internet with vast open waters and unexplored depths. Your website is floating around out there, ready to be found by anybody diving into the...

5ives: Tips to Dodge DVR and Advertise on TV in Small Markets

by System Admin | May 11, 2011 | Strategy, Video, Writing

It’s no secret that the television media is changing. Sites like Hulu and the widespread use of DVR have made it more challenging for advertisers to penetrate the viewing audience. National advertisers have the resources to be a little more covert with product...

One-Off Ads: A Lover’s Quarrel

by System Admin | Apr 25, 2011 | Strategy

Simply put, a one-off is an advertisement outside of your annual campaign. Most companies use one-off advertising for special promotions, events, product launches, etc. For example, if I make pizzas and promote my pizzeria as a classic, Italian-style family...

Eight Business-to-Business Revelations Exposed by Start-up Marketing Firm

by MacDalton Berns | Apr 25, 2011 | Strategy

In the past 60 months, our Fargo Moorhead marketing agency has worked on marketing campaigns for 400 businesses. Through the process of helping them plan, design and execute their marketing plans, we have learned valuable business-to-business (B2B) revelations that...