Vision Statements. Do We Need Them?

Since the early 1970s, vision statements have been used by corporations to try and communicate their direction. Now that it’s 2014, I’ve started to question whether vision statements are still relevant, and if businesses with them actually follow them in...

5ives: Illustrious Careers or a Fantasy World?

How often do you get a request for a hand-drawn piece of art? You’re probably thinking, “Not too often.” But what if you’re one of the lucky few who are naturally skilled at drawing or creating things by pen, paper, charcoal or brush? Are these skills...

Draw Upon the Fundamentals

Illustration has made a lot of progress over the past 50 years. With advancements in technology, easy to access photo galleries and pre-made brush packs and tutorials.  Starting in the mid-1950’s, the ideals behind illustration took a giant leap forward when...

5ives: Go Organic with Local SEO

In a way, that big term Search Engine Optimization (SEO) just sounds complicated, doesn’t it? But if you think about how you search for products and services for yourself, it’s not so hard. Take the phrase ‘pizza delivery’ for example. Type in that exact phrase on...

Tips to Improve Your Local Search in 2014

Local search is an ever-changing game. With Panda, Penguin and now Hummingbird updates, it’s very easy to get confused and fall behind your competitors.  The good news is that not many businesses are taking advantage of local Search Engine Optimization (SEO)...

The Battle of Writing for Reality

My dreams of being a writing wizard and poet have been put to good use in the marketing industry these past few years with development of TV and radio commercials, creating lyrics for original jingles and writing ads, brochures and websites. And like many writers, the...