Tips to Improve Your Local Search in 2014

Local search is an ever-changing game. With Panda, Penguin and now Hummingbird updates, it’s very easy to get confused and fall behind your competitors.  The good news is that not many businesses are taking advantage of local Search Engine Optimization (SEO)...

The Battle of Writing for Reality

My dreams of being a writing wizard and poet have been put to good use in the marketing industry these past few years with development of TV and radio commercials, creating lyrics for original jingles and writing ads, brochures and websites. And like many writers, the...

5ives: The Ghosts of Media’s Future

Like all good years, we look back and review all that has transpired. We see what went well and what we need to work on. We gauge where we’ve been and what is yet to come. And for 2014, we’ll see the digital world taking marketing by storm, and advertisers making...

5ives: Finding That Perfect Pair

Chicken stock, stockyards and stock photography. What do these three things have in common? Stock, standard and similar. We know that stock photography is usually the lowest priced option when it comes to marketing photography, but we also know that it doesn’t...