How to Build a Successful Brand

Your brand’s value is directly related to your balance sheet – that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable?...

5ives: Jason’s Top Advertising of 2009

Last week was ADDY week at Absolute, a time when we lay out all of our best creative work to submit into the local American Advertising Federation competition. After being elbows deep in print, broadcast and digital media, I had the opportunity to reflect on what I...

Three Common Web Site Text Mistakes

When your average Joe visits your store or your organization, you want their experience to be positively fabulous. If they come looking for the solution to a problem, you want to deliver with speed and efficiency so that they’ll have a good perception of you and...