Online Advertising: What’s the Scoop?

The advent of the internet age has literally changed the way both businesses and consumers now find information. And with that change, companies have continuously tried to find new ways to make money off of that information, or at minimum, the most relevant...

Annah Hannasch Hired as Creative Project Manager

Absolute Marketing Group has hired Annah Hannasch as Creative Project Manager. In this role, Annah will assist with the coordination of all creative and production projects through to completion. She will work closely with the entire creative team to ensure that all...

5ives: 5ive Days of Christmas

Having creative produced is one of the most exciting things that results from a client’s relationship with a marketing firm. Seeing the final product for the first time that resulted from hours of meetings, photo/video shoots and initial proofs is somewhat like...

Vision Statements. Do We Need Them?

Since the early 1970s, vision statements have been used by corporations to try and communicate their direction. Now that it’s 2014, I’ve started to question whether vision statements are still relevant, and if businesses with them actually follow them in...

5ives: Illustrious Careers or a Fantasy World?

How often do you get a request for a hand-drawn piece of art? You’re probably thinking, “Not too often.” But what if you’re one of the lucky few who are naturally skilled at drawing or creating things by pen, paper, charcoal or brush? Are these skills...