Confidentiality is Essential to Marketing Success

by | Mar 9, 2010 | Strategy

Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of...

Old-School Hot-Iron Branding

by | Mar 2, 2010 | Strategy

I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I...