Marketing in a Down Economy

by | Mar 30, 2010 | Strategy

I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer. Whether the economy is up or down, you should set budgets with your...

Why Blog?

by | Mar 30, 2010 | Strategy, Web

Need a low-cost Web presence? You might want to consider a blog. Blog. It’s an Internet buzzword/phenomenon. Google the word “blog” and you’ll get over two billion results returned. Everyone’s talking about them, and it seems...

Attract Prospects to your Trade Show Display

by | Mar 23, 2010 | Strategy

Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your...

How to Build a Successful Brand

by | Mar 23, 2010 | Strategy

Your brand’s value is directly related to your balance sheet that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable? Getting...