marketing Archives - Page 29 of 31 Absolute Studios

Merry Marketing Blunders

by System Admin | Jan 5, 2009 | Fun & Inspiration

It’s been a week. I can finally start the healing process after two months of Christmas advertising creative cop-outs. I like Christmas, so don’t get ahead of yourself thinking this is some rant by a bitter 20-something because he didn’t get what he...

Creating A Slogan

by System Admin | Dec 2, 2008 | Placement, Strategy

A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers. Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans....

5ives: Spanish Slogan Screw-Up

by System Admin | Dec 2, 2008 | Strategy

Language faux pax happens billions of times a day. A word here gets lost in translation and is seen as something a little off color to the culture. It gets pretty embarrassing when it happens to an agency. With Fargo, North Dakota and Moorhead, Minnesota being sister...

Fresh Gourmet Marketing (and other drivel) from Your Local, Quality Agency.

by System Admin | Dec 2, 2008 | Strategy

And there you have about 90% of an average agency’s day. Frankly, I’m glad most agencies use such bland, empty words. They call it marketing. I call it job security. People scoff at puns and shun cliches, but I don’t think most businesses realize...

Method Acting, “As If” Marketing

by System Admin | Nov 3, 2008 | Strategy

Sorry Hollywood, I know you’ve had a rough year with the loss of Heath Ledger, Isaac Hayes, Bernie Mac and most recently, Paul Newman. But seriously, let’s end method acting. Bite the bullet and quit. I apologize to any readers who enjoy literary...