5ives: Bad Sending Habits for Email Marketing

We’ve already established that people are starting to hit the reset button on email. It’s probably for the best because I think we all receive notifications about companies we don’t care about or have lost their luster. Personally, email marketing is...

Design for Success

Working with a designer isn’t as hard as you might think. Really. I’ve been in the design game for a while now and have learned a few things about what makes a successful project. To me, the best way to make the process painless is through collaboration...

Get Ready for Winter Marketing in July

With the exception of these few weeks of sun, North Dakota weather sucks.  The last thing anyone in Fargo-Moorhead wants to think about is winter and the ominous gray that looms over everything from October through April. From a marketing standpoint, you absolutely...

5ives: Marketing Plan Don’ts

Marketing plans work if and only if you stick to the plan. Weeks and months go into a plan to make sure the strategy makes sense, is financially feasible and can last for the entire year. Some items in your plan will work better than others, but everything in that...