marketing Archives - Page 22 of 31 Absolute Studios

Why hire a media planner to plan your advertising budget?

by System Admin | Apr 27, 2010 | Uncategorized

Everyone talks about return on investment (ROI) and making marketing investments more accountable. A media planner can help you by providing operational efficiencies and allowing you to do more with less human resources. A good media planner will launch your...

Twenty Years Later

by System Admin | Apr 20, 2010 | Strategy

The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns N’ Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in...

Tonight’s News Brought to You by:

by System Admin | Apr 20, 2010 | Strategy, Video

Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and...

The Forecast for Brainstorms is Partly Cloudy

by MacDalton Berns | Apr 13, 2010 | Placement, Strategy

Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and...

Showhorse vs. Workhorse

by Mark Huesman: Creative Director | Apr 13, 2010 | Strategy

At the end of the day, what matters in the advertising agency isn’t glamour versus grindstone; it’s the output–the ability to further the clients we serve. Large agencies have the flash; small agencies have the focus. Here are some quick insights to...