Media Buyers Should Be Watchdogs Too

by | Dec 7, 2010 | Strategy

Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact....

5ives: Media Metrics to Know

by | Dec 1, 2010 | Placement, Popular Posts, Strategy

Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples....

10 Excuses for Not Getting Testimonials

by | Nov 3, 2010 | Strategy

It’s time to help others help you help you. It’s time to get your brand evangelists to tes-ti-fy! It’s time to bring testimonials to the forefront of your marketing objectives and let your good work be shared by those who appreciate your efforts....

Email Marketing Built to Survive Inbox Bankruptcy

by | Oct 15, 2010 | Strategy, Web

Inbox bankruptcy refers to a recent phenomenon whereby people finally decide to purge all their unread email messages due to a feeling of being overwhelmed by how far behind they are in acting on these messages. This means eliminating any cause of clutter and stress....