by Luke Petterson : Interactive Director | May 31, 2011 | Strategy, Web
Think of your website as a creature in the ocean. Yeah, it’s a weird analogy, but let’s go with it. The ocean is the Internet with vast open waters and unexplored depths. Your website is floating around out there, ready to be found by anybody diving into the...
by Luke Petterson : Interactive Director | Jan 14, 2011 | Web
Here’s a hypothetical, yet entirely possible situation. Let’s say we have just spent a few days, or maybe a few weeks, or maybe even a few months planning, designing and developing a web site. We launched the site and we are live on the web. Great! But...
by Absolute | Jan 14, 2011 | Placement, Strategy, Web
You’d be hard pressed to find someone who didn’t believe in the value of a website and the importance of having an online presence. However, many of those same individuals still believe that once a website is live, that site will promote itself. With...
by Absolute | Jan 14, 2011 | Web, Writing
This blog is totally off the dome, and while I’m afraid to say it, may not be the most factual. That said, I’m still not going to research all the information. “And why, Jason, won’t you research information for your blog?” I’ll...
by MacDalton Berns | Dec 7, 2010 | Tutorials & How-To, Web
Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial. I have outlined seven versatile approaches to cover most circumstances. 1. Thanktimonial Tell the client that you...
by Absolute | Nov 11, 2010 | Web, Writing
No advice this month folks, just thoughts and opinions. I just looked back at a blog I wrote a few months ago. It was about the advertising industry and how we need to give ourselves a reality check laced with humility. I never published it. It wasn’t that the...
